My Work
Strategy. Storytelling. Engagement.
This is the throughline that shapes how I lead, create, and collaborate. I’m a passionate leader with a background in marketing and outreach, stakeholder engagement, equity-driven strategy, and systems change. My work spans school food reform, clean energy access, and community-centered communications — all rooted in a deep belief that lasting progress happens when we build with, not for. This portfolio reflects how I understand people, organizations, and audiences—and how I turn that understanding into communications that move people to connect, engage, and act.
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Developed strategic communications, media relations, stakeholder engagement, and partner initiatives that strengthen organizational visibility, connection, and impact across mission-driven sectors.
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Built audience-centered marketing and brand strategies that clarify positioning, strengthen awareness, and connect organizational goals to compelling campaigns and experiences.
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Translated complex ideas into clear, compelling stories across editorial, digital, social, email, podcast, and thought leadership channels to inform, engage, and inspire action.
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Strengthened internal communication, employee engagement, and organizational culture through inclusive programming, facilitation, team experiences, and people-centered communication strategies.
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Led high-impact initiatives, cross-functional collaboration, and strategic planning to turn organizational priorities into clear, coordinated action and sustainable growth.
“Allie consistently embodies [our] core values, like collaboration and adaptability. She is the consummate team player.”
2024 Performance Review
Communications
Highlights:
Secured earned media and national visibility that elevated organizational expertise, programs, and impact.
Built and strengthened relationships with media, community organizations, public-sector partners, and other key stakeholders.
Led public engagement and outreach initiatives that connected organizations with the audiences and communities they served.
Developed communications materials—including annual reports, press materials, and stakeholder-facing content—that translated complex work into clear, compelling stories.
Represented organizations externally and managed communications across high-visibility initiatives, partnerships, and public-facing moments.
Earned Media & National Visibility
Building awareness for healthy school food through strategic media relations and storytelling.
During my time with the Chef Ann Foundation, I developed communications and media strategies that helped elevate the organization's work and expertise across regional and national media.
Partnerships, Stakeholder Relations & Public Engagement
Highlights:
Conceptualized and brought to life CCEF’s Community Partner Initiative, developing a framework to deepen relationships with community-based organizations and expand equitable engagement.
Managed multi-stakeholder events and national campaigns at the Chef Ann Foundation.
Led crisis communications during COVID with high-visibility partners and press.
Developed key partnerships and channels to amplify the GGRF RFI submission for the Collective Clean Energy Fund.
I owned the end-to-end development of annual impact reports and case studies—from concept and creative direction through cross-functional content development, design, and final production—collaborating with commercial and residential teams to bring each report to life. Here are a few examples.
Marketing & Brand Strategy
Highlights:
Led marketing and brand initiatives end-to-end, from strategy and creative direction through execution.
Managed vendors and cross-functional teams, building Asana workflows to move projects from concept to launch.
Led both Chef Ann Foundation and Collective Clean Energy Fund through website rebrands, including audience-centered sitemap, content architecture and audience messaging.
Developed integrated marketing assets across campaigns, email, social, digital advertising, and external communications.
Collaborated across departments to translate complex programs into clear, cohesive messaging for diverse audiences.
Clean Energy & Sustainability Marketing
Highlights:
Led marketing campaigns to grow residential clean energy participation, including the Colorado RENU loan program.
Drove commercial lead generation through targeted marketing strategies.
Managed workforce engagement efforts with solar and EERE contractors.
Press Releases
Brand Strategy & Communications
Highlights:
Multiple rebrands across Chef Ann Foundation and Collective Clean Energy Fund.
Built brand awareness for CCEF from the ground up.
Oversaw redesign of organization webpages, including department-specific enhancements and a whole site overhaul.
Content & Storytelling
Thought Leadership
Developed and produced content across editorial, digital, social, email, podcast, and thought leadership channels, translating complex ideas into clear, engaging stories for diverse audiences.
Highlights:
10+ years of writing and communications experience spanning journalism, editorial, freelance, nonprofit, and brand communications.
Developed content strategies and editorial narratives across multiple audiences and channels.
Produced and published an original podcast from concept through recording, production, publishing, and promotion.
Created written and visual content for social, email, newsletters, websites, campaigns, and thought leadership.
Developed media stories, pitches, and press materials that generated national earned media coverage.
Blog Writing
Read all my Chef Ann Foundation blogs here.
I earned my master’s degree in Environmental Journalism from CU Boulder in 2018, and produced a range of articles exploring science, environmental topics, emerging technologies, and their real-world applications. You can explore my published work here.
Articles from the Post Independent and Summit Daily (formerly published on the Grand Junction Free Press):
Email & Newsletters
End-to-end newsletter strategy, content development, writing, design, and production.
Independent Podcast
Conceived, hosted, produced, and published an original podcast, managing the content lifecycle from topic development and recording through production, distribution, and promotion.
View the full newsletter here.
View the full newsletter here.
Highlights:
Recognized in performance review for leadership in culture and team collaboration.
Empowered team members through balanced guidance and trust.
Developed “Values in Action” strategic plan and team building calendar, including Mental Health Maintenance events, team retreats, and coordination of DiSC assessment and series of communication-oriented workshops with third-party HR services company.
People & Culture
Organizational Culture Assessment, 2025
Research · Insight · Strategy · Action
Understanding Culture to Strengthen Organizational Alignment
Collective Clean Energy Fund | Organizational Culture Assessment
At the request of CCEF's CEO, I led an organization-wide culture assessment to understand how employees experienced the organization's culture, identify strengths and opportunities, and translate those insights into actionable recommendations for organizational development and team engagement.
My Role:
Research design · Stakeholder interviews · Conduct surveys · Facilitated sessions · Data synthesis · Organizational analysis · Strategic recommendations · Executive presentation
Allie brought thoughtfulness, structure, and genuine care to the culture assessment she conducted for our organization. She created space for honest dialogue, surfaced meaningful insights, and offered clear, actionable recommendations that helped us enter the new year with greater clarity. She has a natural ability to connect with people in a way that feels both supportive and honest, and she brings empathy, curiosity, and strong instincts to every interaction. Beyond her technical skills, she’s simply a wonderful human being — grounded, warm, and deeply attuned to the people she works with. Her work reflects a rare combination of emotional intelligence and professional skill, and I trust she will bring that same depth and impact to every client she partners with.”
— Paul Scharfenberger, CEO, Collective Clean Energy FundEmployee Engagement
Designed and coordinated a year-round team engagement program, creating intentional opportunities for connection, learning, collaboration, and culture-building across the organization.
“I think this is a great initiative and am excited for these sessions!”
— Anonymous
survey feedback
“Ice breaker time is one of my favorite parts of the week.”
— Anonymous survey feedback
Strategy & Leadership
Highlights:
Recognized for high performance and team leadership.
Led multiple major initiatives and stepped up during high-pressure projects (e.g., Xcel RFP).
Mentored team members, including glowing feedback from direct reports.
Built internal processes like project submission flows and marketing systems from scratch.
“Allie supports my role effectively by providing valuable guidance, and I appreciate the confidence she bestows in me to own projects. It’s a great balance of providing key guidance while trusting me to execute.””
Get in Touch
Interested in working together? Let’s chat.